Friday, July 27, 2012

Noam Chomsky: "How the Magna Carta became a Minor Carta, part 1" @ The Guardian, UK

... That was 150 years ago – in England earlier. Huge efforts have been devoted since to inculcating the New Spirit of the Age. Major industries are devoted to the task: public relations, advertising, marketing generally, all of which add up to a very large component of the Gross Domestic Product. They are dedicated to what the great political economist Thorstein Veblen called "fabricating wants." In the words of business leaders themselves, the task is to direct people to "the superficial things" of life, like "fashionable consumption." That way people can be atomised, separated from one another, seeking personal gain alone, diverted from dangerous efforts to think for themselves and challenge authority.

The process of shaping opinion, attitudes, and perceptions was termed the "engineering of consent" by one of the founders of the modern public relations industry, Edward Bernays. He was a respected Wilson-Roosevelt-Kennedy progressive, much like his contemporary, journalist Walter Lippmann, the most prominent public intellectual of 20th-century America, who praised "the manufacture of consent" as a "new art" in the practice of democracy.

Both recognised that the public must be "put in its place," marginalised and controlled – for their own interests of course. They were too "stupid and ignorant" to be allowed to run their own affairs. That task was to be left to the "intelligent minority," who must be protected from "the trampling and the roar of [the] bewildered herd," the "ignorant and meddlesome outsiders" – the "rascal multitude" as they were termed by their 17th century predecessors. The role of the general population was to be "spectators," not "participants in action," in a properly functioning democratic society. ...
Read more at The Guardian UK

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